Family, tradition and accessibility are at the core of Eddy K's values. This spans from the neutral colours scheme, to the serif/sans serif typography combinations and variety of shapes used to mask and identify collections.

The brand was set on keeping its original Eddy K logo but wanted to revamp the brand. By creating the star emblem (build off the stem on the E for Eddy) a recognizable and emotive symbol was born that could be used on many modes of application.

A new logo for the ITALIA and MILANO COUTURE are created to make a more cohesive connection between the 6 logos.