brand identity
questioning why?
Family, tradition and accessibility are at the core of Eddy K's values. This spans from the neutral colours scheme, to the serif/sans serif typography combinations and variety of shapes used to mask and identify collections.
The brand was set on keeping its original Eddy K logo but wanted to revamp the brand. By creating the star emblem (build off the stem on the E for Eddy) a recognizable and emotive symbol was born that could be used on many modes of application.
A new logo for the ITALIA and MILANO COUTURE are created to make a more cohesive connection between the 6 logos.
website redesign with ux/ui design
click image to explore the live site!
After conducting multiple surveys for both brides and the retailers that use the site, we identified key pain points; ability to navigate efficiently, website speed & lack of optimization for the retailer experience.
The new site also prioritized the new colours and brand identity. Ensuring that language, colours and other important identifiers were cohesive and consistent.
copywriting & tone
poetic & fun
Working under the primary copywriter we had the chance to rework the brands tone through the website rebuild process. Focusing on clear and concise romantically tones language. Giving a feeling of warmth, inclusivity & poetry. This complimented the visual identity perfectly.
work for
eddy k
brand identity and application
2 collection logo designs
gown tickets
shipping boxes
website ux research
website ux design
website design
website integration
brand iconography
brand tone and language
email signature coding
instagram posts and stories
concept designer
ad designer and creative director
print spread designer
internal document designer
brand collection booklet
form designer
order form designer
price sheets, lookbooks, presentations
after effects animations
social media content creator
newsletter designer and copywriter