ELMANá

brand identity &
logo re-design

applications

questioning why?

A close friend of mine's family legacy is founded in this not-for-profit foundation. It was an honour to work with her and her family in order to celebrate 35 years of community and progress with a "new face" as they called it. 

It was important that the logo embodied love, giving back and growth, all symbols you can feel and see in the double heart formed by the giving hands. 

The brand colours are vibrant as are the staff and kids. The typography is bold and fun, all while being professional and legible.

It was a great gift to also see the foundation in person and meet the kids who make lifelong friendships and positive impacts because of these efforts.

brand book

want to see the whole book?

It was important that the brand identity book gave clear examples and guidelines so that the foundations team could execute the new identity with ease.

view book